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"Livestrong" printed on the bracelets and sold them to raise cancer awareness. Following the popularity of Livestrong bracelets, other organizations have jumped on board, creating their own bracelets to raise money and awareness for different causes. Each cause is usually represented by a different color.
In May 2004, the Livestrong bracelet was launched by Nike and its advertising agency, Wieden+Kennedy. The yellow bracelets were sold for $1.00 each, as part of the Lance Armstrong Foundation"s "Wear Yellow, Live Strong" campaign.
Getting Rubber Wristbands Made
Some suppliers may be better than others when deciding to purchase rubber bracelets in large quantities. You should be able to choose the color and imprint on the bracelet. Keep in mind that many colors are already associated with organizations, so you may wantpersonalized date bracelet to choose a unique color to avoid having your awareness bracelets confused with another cause. You should not pay more than 20 to 50 cents per bracelet if you are purchasing in bulk, especially if you are going to sell the bracelets for $1.00 a piece.
Many charities and causes are associated with a specific color and choose to use that color when purchasing awareness bracelets. The Livestrong bracelet is a bright yellow color, so many people now associate that particular yellow color with the Lance Armstrong Foundation. Other colors associated with specific causes and organizations include pink for breast cancer, green for kidney donation, red and blue for epilepsy, blue and white for Hurricane Katrina, and red for AIDS prevention.
Do not wear these bracelets if you have a rubber or silicone allergy. Rubber bracelets are a choking hazard and should not be worn or given to children under the age of four. If you have a child in high school or middle school, you may want to ask them their reason for wearing a specific colored rubber bracelet, and make sure the reasons are aligned with a cause rather than a sex act. Rubber bracelets will eventually crack or break over time.
rubber-bracelets n planning to use these bands for promoting your product, service or an upcoming event, these accessories can be useful in various ways for advertising purposes.
These are very cheap to buy
Other than promotional reasons, silicone rubber wristbands are also used by many charitable organizations. This is due to the significantly lower price tag that they come with. These can be produced in large numbers without spending a lot of money. Due to this reason, companies and businesses like to use them for marketing purposes. These days, every business is trying to save costs on advertising and these bands can be very useful in saving marketing expenses personalized date braceletwithout comprising on the effectiveness of promotional benefits.
They can be used by anyone
One of the major benefits for silicone rubber wristbands in promotional purposes is the fact that they can be used by virtually anyone. Age is no bar for its use, as it can be used by kids, teens, grown-ups as well as elderly people. There is no social prohibition associated with such bands, and they do not come with any health risks. Any person can sport these on his or her wrist.
They can last for a long time
Unlike advertising banners, such types of marketing mediums can last for a long time to come. There are instances where bands used for the promotion of a specific product or service has been found to help the brand it came from and make people curious about its future offerings. However, custom bands that are screen-printed are found to wear out with the passage of time.
These come with a sense of goodwill
Another reason why these are ideal for marketing reasons is the fact that they come with a sense of goodwill. For nearly a decade, these have been used for charitable and various other causes. So you get a good advertising medium in the silicone rubber wristbands that is already accepted, and loved by the public. You do not have the responsibility to break new ground, and can get a perfect medium that can be useful for your advertising purposes.
These can easily be customized
If you are planning to create bands for a specific group of people, you can easily customize them as per their specifications. For instance, if you would like your employees to wear them, you can customize bands according to their choice of color, design, shape and size. You will easily be able to imprint your own business messages, advertising messages, company logo and other things. There is always the scope to get them in a wide range of colors. Having your company employees sport them at social gatherings can deliver a powerful message without a lot of expenses on your part.